Chelsea are in talks to secure a £60 million annual front-of-shirt sponsorship deal following their Club World Cup win, with interest from major global companies rising.
Chelsea are in line to secure a major £60 million per year front-of-shirt sponsorship deal, following their Club World Cup victory, which has boosted the club’s commercial appeal.
According to The Telegraph, Chelsea had previously engaged in discussions with two companies last year over a new front-of-shirt sponsor. However, the Blues decided to delay finalizing a deal until after their successful run in the Club World Cup. With the triumph now under their belt, Chelsea are in talks with seven to ten global companies, with proposals closer to £60 million annually, significantly higher than the previous offers of £40 million per year.
Chelsea’s search for a new sponsor began after their agreement with Three ended at the close of the 2022-23 season. Since then, the club has had temporary deals with Infinite Athlete and DAMAC Properties. Now back in the Champions League for the first time in three years, and with the added credibility from their Club World Cup victory, Chelsea’s commercial value has soared, attracting fresh interest from major sponsors.
Despite the Club World Cup triumph still being fresh, the 2025-26 Premier League season is just around the corner. Chelsea will need to secure their new front-of-shirt sponsor quickly, as they prepare for the season opener. There’s confidence at Stamford Bridge that the new jerseys will feature the sponsor’s logo during the campaign.
After a busy summer, Chelsea’s squad will get some time off, with only two pre-season friendlies lined up: against Bayer Leverkusen and AC Milan at Stamford Bridge in just under a month. The club’s next big priority will be finalizing their new sponsorship deal before the start of the 2025-26 season.
