Barcelona’s teenage sensation Lamine Yamal is not just making waves on the pitch — he’s rewriting the club’s commercial history. Following his promotion to wear the fabled No. 10 shirt, the 18-year-old has achieved a milestone no one before him, not even Lionel Messi, could match: the highest single-day merchandise sales in FC Barcelona’s history.
A New Face for Barcelona’s Legacy
Barcelona officially unveiled Lamine Yamal as the club’s new No. 10 following a stellar 2024–25 season. The young forward, already a fan favorite, helped lead the team to a domestic treble — lifting La Liga, the Copa del Rey, and the Spanish Super Cup. His rise was punctuated with a long-term contract extension through 2031, a signal of the club’s commitment to building its future around the prodigious talent.
But the real buzz came with the symbolic announcement: Yamal would inherit the iconic No. 10 jersey, once worn by the likes of Rivaldo, Ronaldinho, and, most recently, Lionel Messi.
Record-Breaking Shirt Sales
Barcelona fans wasted no time showing their support. Within 24 hours of the shirt’s release, Yamal’s No. 10 kit shattered the club’s single-day merchandise sales record — even surpassing any jersey sale figures achieved during Messi’s legendary era.
According to AS, the demand was so high that several official club stores reported near sell-outs. Of the 70,000 shirts Nike had initially distributed worldwide, sales generated an estimated €10 million (around $11.6 million) in revenue on the first day alone.
Price Tags and Profit Margins
The record-setting sales are not only a reflection of Yamal’s growing popularity but also the result of premium pricing. The standard adult version of the No. 10 kit retails at €134.99 ($145), while a limited-edition Champions League variant fetches €184.99 ($220).
With such high demand and substantial price points, both Nike and FC Barcelona are seeing massive returns — a rare and welcome commercial triumph in today’s football economy.
Making History at 18
Yamal is now the seventh player in club history to wear the prestigious No. 10 shirt — and by far the youngest. At just 18, he breaks the record previously held by Ansu Fati, who received the honor at 19. It’s a significant nod from the club, recognizing not just Yamal’s current impact, but his potential to carry on the legacy left by the game’s greatest.
The Spain international enjoyed a phenomenal 2024–25 campaign, recording 18 goals and 21 assists in 55 appearances. His performances have already placed him among the favorites for the Ballon d’Or — a trophy every previous Barcelona No. 10 has claimed at least once.
The Beginning of a New Era
Lamine Yamal’s elevation to the No. 10 shirt symbolizes more than just a number switch — it marks the dawn of a new chapter for FC Barcelona. As the youngest player to ever don the iconic kit, he’s not only inspiring fans but also bringing fresh commercial vitality to the club. If his early success is anything to go by, the future at Camp Nou looks brighter than ever.
