Liverpool’s summer spending is making waves across Europe—but it’s not just the eye-popping figures that are turning heads. With over £170 million already committed and Newcastle striker Alexander Isak reportedly in their crosshairs for a potential £130 million swoop, the Reds could cross the £300 million mark before the window slams shut. So how are they making these mega-moves without breaching financial rules? The answer lies in Liverpool’s shrewd planning and strong PSR (Profit and Sustainability Rules) position.
Smart Transfers: Frimpong, Kerkez, and Wirtz Headline Early Deals
Liverpool have wasted no time in reshaping their squad ahead of the 2025/26 season, making three significant signings that blend talent with long-term vision.
Jeremie Frimpong, who dazzled at Bayer Leverkusen during their historic unbeaten domestic season, joined for £29.5 million. The Dutch full-back brings pace, versatility, and a winning mentality after capturing both the Bundesliga and DFB-Pokal titles.
Next came Milos Kerkez, the highly-rated Hungarian full-back snapped up from Bournemouth for £40 million. Known for his attacking intent and consistency, Kerkez made 74 appearances for the Cherries, chipping in with two goals and eight assists across two solid Premier League campaigns.
However, the marquee signing so far is undoubtedly Florian Wirtz. The 21-year-old playmaker arrived in a £100 million deal—potentially rising to £116 million with add-ons—making him the club’s most expensive acquisition to date. Wirtz’s creative flair and intelligence in the final third make him one of Europe’s top young prospects, and his addition signals Liverpool’s serious intent.
Isak in Sight: A Record-Breaking Move on the Horizon?
While Liverpool’s spending has already reached impressive levels, reports suggest they are preparing to make a club-record offer for Alexander Isak, Newcastle’s Swedish star. A transfer fee in the region of £130 million would make him the most expensive signing in British football history.
Yet, despite the huge potential outlay, financial expert Kieran Maguire believes Liverpool are well within their means to execute such a deal.
Financial Flexibility Backed by Strategy and Structure
“Liverpool are a super smart football club,” Maguire told BBC Sport.
He highlighted the Reds’ strong PSR standing, noting that Liverpool have spent just £325 million over the past three years—making them the most conservative of the traditional “big six” clubs in that timeframe.
Maguire explained that a potential Isak deal would likely be structured in installments, allowing the cost to be spread across multiple seasons and softening the immediate financial blow.
Moreover, he praised Liverpool’s analytical and sustainable approach to recruitment. “They only move for players who clearly improve the squad. It’s a Moneyball model—more data-driven than reactionary,” he said.
Under the leadership of chief executive Michael Edwards, Liverpool have consistently resisted public pressure, choosing substance over splashy signings.
Revenue Streams Fueling the Transfer War Chest
Liverpool’s capacity to spend isn’t just down to savvy accounting. They’ve also significantly boosted their income through multiple channels:
- £175 million in Premier League prize money from the 2024/25 season
- Matchday revenue growth from the expanded Anfield Road End
- A new Adidas kit deal, estimated at over £60 million per year, set to begin this August
On top of that, the Reds have generated over £140 million in player sales since the current transfer window opened. Big names like Luis Diaz and Darwin Nunez have attracted major interest, with Bayern Munich already seeing a £58.6 million bid for Diaz turned down and Napoli along with clubs from Saudi Arabia monitoring Nunez.
Final Thoughts: Spending Big, But Spending Smart
Liverpool may be making headlines with their spending, but beneath the surface lies a meticulously planned financial strategy. With a solid PSR record, increasing revenues, and a focus on high-impact signings, the Reds are proving that bold moves can still be balanced.
If the Isak deal materializes, it won’t be a reckless splash—it’ll be the culmination of a well-executed vision that blends ambition with fiscal discipline.
