Manchester United’s search for a new striker continues, but Chelsea’s Nicolas Jackson is unlikely to be part of their plans. Despite needing reinforcements up front, the Red Devils have reportedly decided against pursuing the 23-year-old, citing character doubts and financial prudence as key factors in their decision-making process.
United’s Striker Hunt Hits Roadblocks
Manchester United’s attacking woes have been well-documented, with Rasmus Hojlund and Joshua Zirkzee combining for just seven Premier League goals in the 2024/25 campaign. Following failed pursuits of Liam Delap and Viktor Gyokeres, United are under pressure to identify a reliable goalscorer who can make an immediate impact.
Financial constraints and the lack of European competition next season have further complicated United’s transfer strategy. With top-tier targets slipping through their grasp, the club has been forced to consider more attainable, albeit riskier, options.
Chelsea’s Jackson Emerges as an Option – But Not for Long
Nicolas Jackson was floated as a possible target, especially with Chelsea open to parting ways with the Senegalese striker. With Joao Pedro and the newly acquired Liam Delap likely ahead of him in the pecking order at Stamford Bridge, Jackson’s future in London remains uncertain.
However, according to Football Insider, Chelsea are demanding as much as £80 million for the forward—an asking price United are unwilling to meet. This hefty valuation, combined with concerns over Jackson’s temperament, appears to have closed the door on a potential move to Old Trafford.
INEOS and United Staff Share Concerns Over Jackson
Former Premier League chief scout Mick Brown weighed in on United’s transfer stance, stating there are notable reservations regarding Jackson’s mental approach and on-field consistency.
“There are concerns about his temperament and the mental side of his game. I’d be very surprised if Man United signed him,” Brown told Football Insider. “If Chelsea are looking to move him on, that’s a red flag in itself. United can find better players for that kind of money.”
He also highlighted the long-term contract Jackson holds with Chelsea, making a cut-price exit to a domestic rival highly unlikely.
Pennant: Jackson Better Suited to Mid-Table Club
Former Liverpool and Arsenal winger Jermaine Pennant echoed those sentiments, suggesting Jackson may be more suited to a club outside the Premier League’s traditional top six.
“He’s in the Darwin Núñez category—creates plenty but lacks that clinical edge,” Pennant said. “A team like Brighton would suit him far better. He believes he belongs at a top club, but I just don’t see him being a regular starter for a side like United.”
Pennant likened a potential move for Jackson to United’s recent gamble on Hojlund, urging the club to avoid repeating the same mistake.
Final Verdict: Jackson Not the Answer for United
With budget limitations and high expectations surrounding any new striker arrival, Manchester United are taking a cautious approach this summer. And with character concerns, inconsistency, and a steep price tag clouding Nicolas Jackson’s profile, the Chelsea forward is no longer on United’s shortlist.
As INEOS looks to usher in a smarter recruitment strategy, United appear focused on identifying players who combine talent, mentality, and value—three boxes Jackson reportedly fails to tick.