Barcelona’s pre-season tour in South Korea has been filled with more than just football action. Ahead of their clash with Daegu FC, Lamine Yamal, Robert Lewandowski, and Alejandro Balde joined K-pop sensation ITZY for an exciting meet-up, where they showed off their dance moves and recreated iconic poses. The collaboration highlights Barcelona’s growing global brand, thanks to their sponsorship deal with Spotify, which has opened doors to exciting crossovers with the music world.
As Barcelona wraps up its pre-season tour in South Korea, the squad is making headlines for more than just football. Ahead of their match against Daegu FC, a few star names from the Blaugrana camp, including Lamine Yamal, Robert Lewandowski, and Alejandro Balde, took time off the pitch to link up with the K-pop girl group ITZY.
The collaboration between the footballers and the K-pop stars went beyond simple introductions. The two groups recreated some of ITZY’s famous dance moves and poses, with the Barcelona players showing off their own celebrations and dances. It was a moment of fun that highlighted the lighter side of the team’s pre-season preparations.
This event comes as no surprise, considering Barcelona’s strong ties with the music world, bolstered by their sponsorship deal with Spotify. The partnership has not only boosted the club’s finances but also helped expand their global brand by connecting them with global artists. ITZY, the latest group to collaborate with the club, joins a roster that includes Drake, Coldplay, Rosalía, and Travis Scott. This unique partnership helps Barcelona maintain its reputation as a club that is not only a football powerhouse but also a cultural influencer.
With their pre-season tour in full swing, Barcelona’s stars will soon turn their focus back to football, with a final friendly against FC Como in the Joan Gamper Trophy before the official start of the La Liga season. Fans are eagerly anticipating their opening match against Mallorca, as they aim to defend their La Liga title. However, for now, moments like these with ITZY offer a glimpse into the fun-filled and far-reaching global presence of Barcelona.
